Michael Byers | Magical Thinking For Chicago Booth Review

July 26, 2017    Michael Byers

Loving the title of this piece “How to profit from magical thinking” illustrated by MICHAEL BYERS! This was a piece for the University of Chicago – Chicago Booth Review and was for an article about magical thinking. “Executives should pay attention to culture, including regional superstitions, when making marketing decisions, Zhang advises. “We believe it’s universal that superstition will have an impact on people’s behavior,” Kramer says. “Superstitions allow you to deal with uncertainty and there is always uncertainty. They will always play a role.”