Mike Byers | Multitasking Movie Theaters

June 14, 2010    Michael Byers

MULTITASKING MOVIE THEATERS: There’s more to life than chick flicks and summer blockbusters by MIKE BYERS.

Here’s a great new illustration by MIKE BYERS for Honolulu Magazine. It’s a very interesting article on how movie theaters are branching out and hosting other events in their theaters – not only movies.

“Your trip to the cineplex doesn’t necessarily mean it’s time for Hollywood fantasy; the “alternative content” movement has theaters courting patrons by projecting a variety of options, from boxing matches to opera. So when you buy your movie-theater ticket, you may find yourself at: The Met; The concert arena; The kickoff; Ringside; A New York arthouse; The Museum and more.