SANTINO CALVO | #ONESMALLSTEP TO A MORE SUSTAINABLE FUTURE FOR RIMI SUPERMARKET CHAIN
January 10, 2020 Santino Calvo
• The first phase would generate awareness among customers about the actions Rimi is taking to actively reduce its environmental impact on the planet. These measures may include the usage of recyclable packaging, etc.
• The second phase acts as a call to action for customers to reconsider their purchasing habits and start a “revolution” by buying local products to support both their regional producers and opt for more environmentally-friendly options.
• The third phase highlights the benefits of Rimi’s “Good Life” product range. “Good Life” includes an array of healthy foods contributing to the customer’s well-being and personal balance.