SIMOUL ALVA | BUILDING YOUR OWN BRAND PLATFORM FOR HARVARD BUSINESS REVIEW

September 06, 2022    Simoul Alva

Absolutely love this series by #lcmartist Simoul Alva for Harvard Business Review for their Spotlight Series on “Choosing the Right Platform for Your Brand:┬áTo sidestep the big online marketplaces, consider these four approaches.

1. The platform as an instrument.

2. The platform as a guide.

3. The platform as a canvas.

4. The platform as a companion.