SIMOUL ALVA | BUILDING YOUR OWN BRAND PLATFORM FOR HARVARD BUSINESS REVIEW
September 06, 2022 Simoul Alva
Absolutely love this series by #lcmartist Simoul Alva for Harvard Business Review for their Spotlight Series on “Choosing the Right Platform for Your Brand: To sidestep the big online marketplaces, consider these four approaches.
1. The platform as an instrument.
2. The platform as a guide.
3. The platform as a canvas.
4. The platform as a companion.
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