Vidhya Nagarajan | Who Is The Millennial Drinker? For Punch

February 17, 2016    Vidhya Nagarajan

Great new illo by VIDHYA NAGARAJAN for Punch! called “Who Is the Millennial Drinker?”

“In the perpetual race to appeal to millennials, the stories that alcohol brands use to market their products has unearthed a number of discernible profiles of the millennial drinker—from the Traditionalist to the Basic. Christopher Ross on Big Booze’s Brat Pack, and how we got here.”