Kako | Jimi Hendrix For Leo Burnett And Guitar Player (Brazil)

December 03, 2013    Kako

At long last, we are finally able to showcase this absolutely incredible piece by KAKO. This is the first illustration for Guitar Player Magazine’s “A guitar plays more than just music. It plays History” campaign, created by Leo Burnett Tailor Made’s Creative Director Guilherme Jahara and Art Director Mauricio Mori, with the assistance of Art Buyer extraordinaire Mauro Moura. It was a work of profound passion and intensive research, portraying the life of guitar god Jimi Hendrix in the shape of his legendary Fender Stratocaster “Black Beauty.”  The illustration will be published in Brazil’s Guitar Player Magazine, December Issue. Stay tuned — one down, five more to come! Who will be next? WE CAN’T WAIT…CAN YOU?

Agency: Leo Burnett Tailor Made
Client: Guitar Player
Copywriters: Guilherme Jahara and Mauricio Mori
Art Director: Maurício Mori
Creative Director: Guilherme Jahara
Art Buyer: Mauro Moura e Stella Crippa