MICHAEL BYERS | ICE? ICE, BABY? WELCOME TO THE WORLD OF COLD-WATER IMMERSION FOR SPORTS ILLUSTRATED
February 13, 2024 Michael Byers
Now you’re talking our language over here…”Ice? Ice, Baby! Welcome to the World of Cold-Water Immersion” with #lcmartist Michael Byers & Sports Illustrated where we’re here to share all the benefits of a cold plunge! “For an increasing number of elite athletes looking to recover from injury, weekend warriors trying to defy time and everyday folks (and celebrities) looking for exhilaration, the solution is simple: Just chill out.”
“J.J. Watt has been known to use a chainsaw to improvise a makeshift bath.”
“One of many Warriors with a cold routine, Klay Thompson’s involves a morning dip near his house.”
“LeBron James is a longtime believer in the power of the plunge. His sons—not so much.”
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