Rory Kurtz | The Young And The Tentless For Outside Magazine

July 16, 2015   

LOVING this new piece by RORY KURTZ for Outside Magazine. And the title is awesome “The Young and the Tentless!” This is a feature about how baby boomers are getting old and the industry is having a tough go at attracting younger people. It’s time to get the cool factor back into play and start marketing to millennials. Brands are beginning to kick start this campaign and finally beginning to get some traction by this crowd. Thanks to the awesome art direction Hannah. Always great to be working with you!